Business and Marketing Department

Business and Marketing Department


              Courses Listed by Grade Level
Introduction to Business (602) Introduction to Business (602)
Keyboarding Applications (603)      Keyboarding Applications (603)
Office Administration (605)
Desktop/Multimedia Presentations (607)
Computer Information Systems (609)
Accounting (611) 
Keyboarding Applications (603) Office Administration (605)
Accounting (611)   Business Work(418)
Adv. Accounting (613) Desktop/Multimedia Presentations (607)
Finance (625) Adv. Computer Info. Systems (629) 
Computer Information Systems (609)


Marketing is a vocational program that prepares students for entry-level jobs in marketing occupations and encourages continued education in the field of marketing. Marketing is a part of the total educational program, serving students of diverse aptitudes and interests. Marketing uses a variety of instructional methods to meet the needs of students.

Fundamentals of Marketing (ME I) is the basic course offered in marketing education. Instruction provides students with an introduction to the field of marketing. Emphasis is placed on the development of social, economic, mathematical and communication skills necessary for entry-level marketing jobs.

ME I is offered primarily at the tenth grade level with students earning one credit toward graduation upon successful completion of the course. Fundamentals of Marketing is recommended for entry into Studies in Marketing, but is not a prerequisite. Employment is not a requirement for students enrolled in ME I.

Studies in Marketing (ME II) is the beginning cooperative program in which students combine classroom instruction with supervised on-the-job training. Instructional emphasis is on selling, sales promotion, marketing math skills and store operations.  ME II is offered at the eleventh and twelfth grade levels.

Advanced Studies in Marketing (ME III) is the advanced cooperative program in which students pursue the development of marketing competencies necessary for full-time employment and for advancement in marketing. 

Fashion Marketing is a specialized course designed to help students become aware of opportunities, activities and technology in the fashion industry.

The Distributive Education Clubs of America (DECA) is a co-curricular and is an integral part of classroom instruction. The club’s program of work promotes leadership, social development, vocational understanding and civic consciousness. DECA draws all of its membership from Marketing and Fashion Marketing classes.

Advanced Fashion Marketing – Students with a career interest in apparel and accessories marketing gain in-depth knowledge of the apparel and accessories industry and skills important for supervisory-management employment in apparel businesses. They develop advanced skills unique to fashion marketing and advanced general marketing skills applied to the apparel and accessories industry.  Professional selling, sales promotion, buying, merchandising, marketing research, product/service technology, and supervision as ell as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course.  Computer/technology applications supporting this course are studied.

Travel and Tourism Marketing – Students develop skills in the areas of communication, human relations, mathematics, creative selling, sales promotion, industry technology, and market research.  They learn computerized systems used by major airlines and travel agencies.  In addition, students obtain a thorough understanding of the travel and tourism industry and the career options available.

Advanced Travel and Tourism Marketing – Students gain in-depth knowledge of the marketing functions within the travel-tourism industry and the management responsibilities for those functions.  They develop advanced competencies in the areas of communication, human relations, mathematics, creative selling, promotion, industry technology, and marketing research.

E-Commerce Marketing – Students learn about the paperless exchange of business and marketing information using technology (i.e., Internet, e-mail, electronic data interchange, and electronic funds transfer).  Included in this course is an overview of the technology of web servers, clients, and net infrastructure and the background of this fast-growing market; the economics of electronic markets; marketing research; advertising on the web and web page basics; pricing information; security and encryption; and on-line business opportunities.

Education for Employment

The Education for Employment program is a vocational program designed to prepare students for entry-level employment. EFE is a part of the total educational program, serving special needs students of diverse aptitudes and interests. Students in grades nine through twelve may enroll in this program. 

The program uses state and locally designed curriculum to organize and implement a course of study based on student needs and occupational interests. Students enrolled in the cooperative work area of EFE must complete a minimum of 150 work hours per year to earn two elective credits.

Industry Credential Testing

Technology Education, Marketing and Business Courses require students to complete an Industry Credential Test at the end of the course.


Business / Marketing Department Chair: 
  Ms. Kimberly Ferguson
Business / Marketing Faculty
Ms. Anna Barrett Ms. Kimberly Ferguson
Mr. Don Gresham Ms. Joan Harmon
Ms. Robin Nipper-Janser Dr. Karen Jewette 
Ms. Gwen Pretlow