Dr. Jared Cotton, Superintendent of Chesapeake Public Schools, has been selected as the recipient of the 2022 Communication Technology Award for Superintendents by the National School Public Relations Association (NSPRA). The award, presented by NSPRA in partnership with Blackboard, recognizes one district leader annually for their leadership in redefining, upgrading, and integrating cutting-edge communication technology to improve and expand outreach and engagement with internal and external education stakeholders.
“As the proud superintendent of Chesapeake Public Schools, I am honored to be the recipient of the 2022 Communication Technology Award. I firmly believe that communication is a two-way street. As school leaders, we have a responsibility to leverage existing technology to help foster strong relationships with our students, their families, and the community. I am proud of the path we have taken and our continued efforts to build trust with our community through consistent, transparent practices and communication channels that encourage open dialogue among essential stakeholders.” – Dr. Jared Cotton.
Since his arrival as superintendent at Chesapeake Public Schools in July, 2018, Dr. Cotton’s focus on open and transparent communication with all audiences has propelled his vision to leverage technology as an engagement tool. As part of the district’s Empower 2025 strategic plan, Dr. Cotton and his team have spearheaded the redesign of the district website and superintendent’s blog, hosted State of the Schools events that include digital publications and platforms for attendee engagement, implemented live communication services for emergency situations, expanded the district’s social media engagement, and launched a platform to collect stakeholder feedback and more.
“The award selection committee was impressed with Superintendent Cotton’s leadership in using technology to improve and enhance communication efforts of the district,” said NSPRA Executive Director Barbara M. Hunter, APR. “We’re proud to recognize Dr. Cotton for his incorporation and prioritization of communication technology as an integral part of the district’s strategic plan.”
The Communication Technology Award for Superintendents program is awarded by the National School Public Relations Association (NSPRA). To learn more about the award, visit www.nspra.org/comm-tech-award.
As the leader in school communication, NSPRA serves more than 2,300 members who work primarily as communication directors in public school districts and education organizations throughout the United States and Canada. NSPRA provides high quality professional development programming through on-demand learning, an annual National Seminar, webinars, online forums and resources. For more information, visit NSPRA’s website at www.nspra.org.